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Especialista Investigación de Mercados

Especialista Investigación de Mercados

Número de Solicitud 
Familia de puesto 
Marketing (MK)
MX-MEX-54030 Tlalnepantla de Baz

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Marketing Research Specialist  


Position Location: Tlalnepantla

Business Unit: North America

Reports To: Sr. Manger Marketing & Innovation


Ingredion Incorporated is a leading global ingredient solutions provider to the food, beverage, paper and corrugating, brewing and other industries. Headquartered in the Chicago suburb of Westchester, Illinois, we turngrains, fruits, vegetables and other plant materials into value-added ingredients and biomaterial solutions. Serving customers in over 100 countries, our ingredients make crackers crunchy, yogurts creamy, candy sweet, paper stronger and add fiber to nutrition bars. With more than 11,000 employees around the world, we serve customers in more than 60 diverse markets in over 100 countries.

Each day, we live our Company Values—Safety, Quality, Integrity, Respect, Excellence and Innovation—so that we may create enduring, mutual value for our customers, business associates, communities, colleagues and shareholders. If you are curious, confident, and believe in the power of game-changing ideas, we want you to make us part of your career formula. 

Key Job Responsibilities

Market analysis and research to support and reinforce the achievement of business objectives. Know and analyze the competition to support the creation of competitive marketing strategies in each sector where the company performs. Control of expenses of assigned projects. 


Key Deliverables

  • Responsible for primary and secondary market research studies; regional participation in global projects as well as regional initiatives
  • Lead Front-End Innovation Process for Mexico
  • Leading ingredient price tracker implementation and updating
  • Support for Stage Gate projects and corporate initiatives with market data
  • Member of Global Insights Team


Knowledge, Skills, and Requirements:


  • Bachelor of Marketing Minimum 8 years in areas of marketing / Marketing research
  • Experienced in leading the set-up , design and execution of primary market research and skilled in major market research methodologies, able to identify trends and early signals and to translate those into Business relevant insights.
  • Experienced in extracting insights from secondary market research sources and in the usage of tools like Euromonitor, Innova, Mintel, trade data, etc.
  • Lead multi-functional Front-End Innovation team.
  • Advanced English
  • Leadership, Adaptability, Dynamic, Creative, Automotivation, Critical ability, Meticulousness, Verbal and persuasive communication, Commitment, Tolerance to stress, Planning and organization, Teamwork, Management of several tasks at the same time.